Quinn was an existing men’s and women’s brand that designed and produced well made luxury sweaters and knits. They also had a private label department that worked with all the top retailers including Saks Fifth Avenue and Barney’s. They were looking for someone that could help revive Quinn and give it direction and power. Hsiung Creative helped with rebranding, marketing activities including social, and designed the first collection under the new direction.

THE CHALLENGE

Get the client to push their limits and reposition the brand while not alienating their current customer base.

THE SOLUTION

RESEARCH: Sales analysis and history - we look at what they’ve tried.

REFINE: We created guidelines for brand voice across platforms and re-merchandised collection based on what they were best at and where there was an opening in the market. Everything we did followed the new mantra: “Quinn is lived-in-luxe. Quinn is unapologetic. Quinn is essential.”

REIMAGINE: It’s loungewear but you don’t need to wear cheap stuff at home (ATTITUDE).