Have a product but don’t know where to start?
WE CREATE A BRAND AROUND YOUR IDEA
Have a brand but need new direction?
WE REBRAND AND GIVE YOUR story NEW LIFE
We’ve figured out a process that works, based on problems we continually encountered in our over 20 years of experience: obscure, incoherent messaging and direction that leaves both your internal team and customers feeling confused, frustrated and inefficient. They become disconnected and dismissive and what ultimately results is a watered down, lackluster brand and brand culture.
We are here to help deliver brand loyalty and legitimacy. We believe that a brand can be true to itself, have fun and exude refinement congruently. Our integrated approach creates energy, organization and accessibility with our elevated taste level as we inspire the way people talk about the brand and to each other.
Our process focuses on three essential steps:
We CLARIFY where your brand is and and it’s current trajectory based on RESEARCH. We immerse ourselves in the core values of your brand, rediscovering what you do best and adding fresh perspective to frame your goals. We carefully dissect and analyze the brand history and numbers.
We ALIGN your brand with your customers through REFINEMENT. We sharpen your brand message and stories, target the audiences you want, and solidify the connection to your products and services.
We EMPOWER your brand through RE-IMAGINATION. We position your brand with the influence needed to shape markets and drive industries to transform the way people work and play.
Hsiung Creative collaborates with you from beginning to end, concept to execution on all aspects of the business, utilizing our relationships and network along the way. Here are the ways we can help:
BRANDING / MARKETING
BRAND STRATEGY AND POSITIONING
BRAND MESSAGING & BRAND VOICE GUIDELINES
LOGO & PACKAGING DESIGN
MARKETING STRATEGY
DIGITAL & SOCIAL MEDIA
We create a world for your brand that tells your visual story in a unique, relevant way that is specifically tailored for you. We deliver content creation, template designs, and flow.
MARKETING CALENDAR CREATION
PRODUCT DESIGN
CREATIVE DIRECTION
We take your service or product idea and create or refine the brand around it. It’s not just about the product you offer. It’s the story behind it.
PRODUCT DESIGN, SOURCING & PRODUCTION
We can design a fresh interpretation of your brand’s product line or help you execute a new idea. We will ensure a seamless process from design to production.
DESIGN DIRECTION
TREND RESEARCH & REPORT
PRODUCT ASSORTMENT & MERCH PLAN
STYLING
Styling services for photoshoots, films and events.
CREATIVE PRODUCTION
PHOTOGRAPHY & FILM
From creative direction through production, we concept, pre-pro and deliver photography and films for campaigns, lifestyle imagery, social media content, and look books.
EVENTS & PARTIES
We design and produce events and parties for brands’ and leaders’ milestones, celebrations, and promotions.
POPUPS & ACTIVATIONS
Ideation to execution, we design unique, memorable experiences that align with your brand’s values, personality and aesthetic.
VISUAL MERCHANDISING
We create store experiences that capture and highlight the product assortment in the most exciting way, with sales in mind.