Research.
Refine.
Reimagine.
ELEVATE THE WAY PEOPLE TALK ABOUT YOUR BRAND
HSIUNG is a full service creative agency based in New York City that provide Design, Marketing, and Creative Production services for companies and leaders in the fashion, wellness and lifestyle spaces. We produce brands, campaigns and events that deliver brand loyalty through CLARITY, ALIGNMENT and POWER.
How do we do this?
RESEARCH
We immerse ourselves in the core values of your brand, rediscovering what you do best and adding fresh perspective to frame your goals.
REFINE
We sharpen your brand message and stories, target the audiences you want, and solidify the connection to your products and services.
REIMAGINE
We position your brand with the influence needed to shape markets and drive industries to transform the way people work and play.
BRAND STRATEGY & POSITIONING
MARKETING STRATEGY
DIGITAL & SOCIAL STRATEGY
BRAND MESSAGING & BRAND VOICE GUIDELINES
LOGO & PACKAGING DESIGN
MARKETING CALENDAR CREATION
CREATIVE DIRECTION
DESIGN DIRECTION
PRODUCT DESIGN, SOURCING & PRODUCTION
TREND/COMPETITIVE RESEARCH & REPORT
PRODUCT ASSORTMENT & MERCHANDISING PLAN
creative production
BEHIND THE SCENES
THE BRAND CENTER STAGE
Amy Hsiung Thompson is a designer, creative director, brand manager, and producer with 20 years of experience creating distinctive brands.
After attending business school, where she majored in marketing and international business, Amy worked in advertising for Grey Worldwide under the CoverGirl account before studying at Parson’s School of Design and honing her design skills at DVF, DKNY, Proenza Schouler and Calvin Klein.
In 2009, she started her own brand, ADDISON, which grew to a $10 million business in three short years, selling to majors including Neiman Marcus, Saks, Bloomingdales, Nordstrom, Shopbop and Revolve, as well as 200+ boutiques worldwide. ADDISON was a coveted brand to top celebrities and influencers including Beyonce, Khloe Kardashian, Molly Sims, Danielle Bernstein of We Wore What, and Arielle Charnas of Something Navy.
After five incredible years at ADDISON, she helped create a new women’s contemporary line, ET EAIS, and consulted for a number of boutique brands, including Quinn and KINLY. In 2017, she helped launch DJ Steve Aoki’s streetwear label, Dim Mak Collection which was launched at New York Fashion Week.
Amy has been featured in Forbes, Refinery29, New York Magazine - The Cut, WWD, and People Magazine.
You can contact her here to start the conversation on your design, marketing and creative needs.